Who would have thought ten years ago that a Netflix original film would be nominated for Best Picture? The business plan of Netflix has allowed for ease of access, flexibility and a user-friendly experience. Netflix's extensive library allows for some hidden gems and and poignant stories about topics that often go underrepresented or not represented at all. Embracing the diversity of their audience base, the company has managed to dethrone traditional television for the number one choice in viewing. For a company that has started as a DVD rental mail-in service, they have certainly come a long way.
One of my favourite examples of the power of Netflix is an Australian show, Please Like Me. Originally aired on the Australian Broadcasting Corporation (ABC), its first season found its way onto Netflix and now the show has a cult following around the world. Centred around a young man who's grappling with his own sexuality while dealing with his mother's fragile mental health, Please Like Me is the type of show that thrives on Netflix within its binge-able diverse and poignant roster of shows.
Creators now are seeing the streaming service as a viable option for their show and some people actually aim to have their show made with Netflix rather than traditional TV broadcasters. Netflix continues to deliver must-watch programming on a daily basis. I think that part of its success is that it found its own formula and it doesn't have to conform to regular broadcasting standards or formats. It doesn't have to worry about upsetting stakeholders outside of itself, given that it doesn't have to rely on studio execs or corporate sponsors. And it does its own formula really,really well.
As a member of a visible minority, in that I have a very obvious physical disability, it's nice to see diverse stories being told on the platform. Netflix is sure to be a juggernaut in the entertainment industry for years to come. What Netflix shows do you binge-watch? Let me know on Twitter at @TowgoodTalks.
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